Tennis star Alcarez named Danone global brand ambassador
Courtesy of Danone
Spanish tennis player Carlos Alcaraz was named Danone’s new global ambassador. At 22 years old, the tennis icon will play a cross-functional role across the group's brands and categories to promote long-term healthy habits, focusing on balanced nutrition, healthy hydration, and regular physical activity from an early age.
As the embodiment of a new generation of athletes: high performing, but also authentic, inspiring, and deeply rooted in their time, Carlos Alcaraz becomes the voice of Danone to convey strong and simple messages.
As a global ambassador, Carlos Alcaraz will be featured across Danone brands and categories through impactful international campaigns. His efforts will concentrate on two of the company’s key areas: protein-rich dairy products and healthy hydration.
To celebrate this collaboration, Danone revealed an exclusive video featuring Carlos Alcaraz in a poetic nod to the company’s visual icon: "the child with the star." The young Murcian, in reference to his hometown, appears as an athlete from another world, landing to embark on a shared journey with Danone, focused on future generations.
In addition, as part of the partnership, Danone will support the Carlos Alcaraz Foundation. His foundation’s mission, to promote the importance of sports and both physical and mental health among new generations, aligns closely with Danone’s commitment to inspire younger generations and promote healthy eating and sporting practices.
"This partnership is a continuation of Danone’s long-standing commitment: putting health through food at the heart of everyday life. And because sports, nutrition, and hydration go hand-in-hand, we are thrilled to have Carlos by our side, who embodies this vision with authenticity and energy," said Antoine de Saint-Affrique, CEO of Danone.
"I am proud to team up with Danone, a company I’ve known since my childhood. My fitness routine is based on healthy hydration and a balanced diet, and I want to pass this on to the younger generation," added Carlos Alcaraz.
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