Hurry, limited-edition flavor only available in participating stores until Aug. 18.
June 29, 2022
Scottsdale, Ariz.-based Pinkberry introduced its new Lava Swirl frozen yogurt and smoothie, which is available in participating stores nationwide for a limited time until Aug. 18, the company says.
The brand tapped top-tier influencers to share their ‘Tastemonials’ of Yasso favorites and encourage followers to enter.
December 7, 2021
From Dec. 6 to Dec. 20, Boulder, Colo.-based Yasso Frozen Greek Yogurt said it is hosting a “Tastemonial”contest over TikTok to spread the message that its products are creamy, delicious and satisfying, despite also being better for you than traditional frozen desserts.
When we last covered sales within the retail ice cream/sherbet category (in our January 2021 issue), the segment was enjoying double-digit growth in both dollars and units. Eight months later — with stay-at-home dictates over and many consumers no longer indulging in as many comfort foods — retail ice cream/sherbet sales are not soaring quite as high.
Many consumers have been turning to their favorite comfort foods to help combat stress during the ongoing COVID-19 pandemic. And one of those favorites certainly appears to be ice cream.
It's a sweet state of affairs for the retail ice cream/sherbet category. Dollar sales jumped 7.6% to $7,298.8 million during the 52 weeks ending May 17, 2020, according to data from Chicago-based market research firm IRI.