Hiya announced the launch of Kids Daily Growth + Protein, its first kids' protein powder.

Available in a kid-approved Sweet Cream flavor, the clean, protein-based powder supports healthy growth and development for children who need additional protein and calories, including picky eaters and kids struggling to gain healthy weight. Backed by the same uncompromising standards that have earned Hiya thousands of five-star parent reviews and a loyal community of 1+ million families, Kids Daily Growth + Protein is designed to help kids not just grow but thrive during the most critical stages of development, the company said.

Built for kids, Kids Daily Growth + Protein fuels the everyday demands of childhood, from the classroom to the playground, by delivering kid-appropriate nutrient levels that support height, bone strength, and healthy development during the fastest-growing years of life. The result is the first product of its kind to earn the Clean Label Project Purity Award, the highest tier of independent purity certification available to consumer brands, awarded only to products that pass rigorous off-the-shelf laboratory testing for heavy metals, pesticide residues, plasticizers, and other harmful contaminants, proving that meaningful nutrition for kids can be delivered without artificial additives, sugar, or empty calories.

“At Hiya, we start with one question: what do kids actually need to grow and thrive,” said Darren Litt, Co-Founder and CEO of Hiya. “With Kids Daily Growth + Protein, we focused on using high-quality, clean ingredients that support real nourishment without sugar or artificial fillers. We know how challenging it can be for parents to ensure their kids are getting the nutrients they need, which is why our goal was to create something simple and trustworthy parents can feel confident serving and kids can enjoy as part of their daily routine.”

 Carefully developed in collaboration with pediatric experts, Kids Daily Growth + Protein combines high-quality protein with healthy fats, prebiotics, and essential minerals to meet the rigorous nutritional demands of childhood’s most critical growth phases. Every ingredient and dosage is carefully selected and validated to meet the rigorous nutritional demands of childhood's most critical growth phases, giving parents confidence that they are serving a product rooted in science, transparency, and trust.

 "The pediatric protein category is just dominated by just “scaled down adult versions”: overloaded with protein and sugar, yet missing the amino acid mix that growing children *actually* need. Kids Daily Growth + Protein is engineered specifically FOR children: an intentional 8-gram serving with the specific amino acids that support bone, muscle, and tissue development - with zero sugar. “As a physician and a mom, it's one I trust enough to give my own kids,” said Dr. Darria Long, a Yale and Harvard-trained pediatric physician and Hiya Scientific Advisory Board Member.