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    Dairy Processor NewsCheese

    Buffalo Bills name Treasure Cave its official cheese

    Treasure Cave named official cheese of Buffalo Bills
    Courtesy of Treasure Cave
    April 23, 2026

    The Buffalo Bills have named Treasure Cave cheese, the official cheese of the team. 

    As the Official Cheese of the Buffalo Bills, the Treasure Cave brand will be featured throughout Highmark Stadium this season, bringing its iconic bold flavor to fans on game day. Treasure Cave blue cheese will be the core ingredient in a house-made blue cheese dressing, served throughout the stadium alongside WNY favorites like chicken wings, chicken finger subs, and pizza. Kicking off with the home opener, the Bills will launch "Treasure Cave Ticket Tuesday," giving away up to four tickets to every home game through the Bills' social media channels.

    "Buffalo Bills football, tailgating, and big flavor — they just go together," said Jason Hartland, Bills chief commercial officer. "There's nothing more authentic to a Bills tailgate than Buffalo wings and blue cheese. Teaming up with Treasure Cave brand feels like a natural extension of what Bills Mafia is all about: food, family, and fandom. We're excited to make them the Official Cheese of the Buffalo Bills and bring even more flavor to the tailgate."

    "For generations, the Treasure Cave brand has been the blue cheese people turn to when they want flavor they can't replicate and there's no place where that passion runs deeper than in Buffalo, the birthplace of Buffalo wings," said Jenny Englert, Treasure Cave cheese marketing director. "Blue cheese and Buffalo‑style dishes are iconic together, especially on game day, which makes this partnership with the Bills feel like a natural pairing. We're proud to join Bills Mafia and celebrate an unapologetic love for blue cheese by bringing the bold, unmistakable taste of Treasure Cave cheese to every tailgate, watch party, and wing night."

    Fans attending the Bills Draft Party on April 23 will enjoy an exclusive taste of Treasure Cave cheese, as the brand serves up its new, boldly flavorful dips throughout the event. The blue cheese brand will bring even more excitement to the event with on‑site giveaways and plenty of delicious samples that showcase the rich, cave‑aged taste the brand is known for. Their signature cheeses will also be featured in event bites including in a charcuterie cone and board.

    KEYWORDS: Partnerships

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