The Buffalo Bills selected Galbani as the Official Cheese of the National Football League team. Galbani is a hometown cheese brand, manufactured in Buffalo by Lactalis American Group. Lactalis has distributed cheese products under the Galbani brand in the United States since 2011 and produces Galbani ricotta, mozzarella and provolone cheeses at its plant on South Park Ave. in Buffalo.
“We’re proud to partner with Lactalis and welcome Galbani as the Official Cheese of the Buffalo Bills,” said Dan Misko, Pegula Sports & Entertainment senior vice president of business development. “In addition to Galbani being a favorite brand for many Bills fans, we have great respect for what Lactalis has meant to the Western New York community throughout the years and still today and are excited to expand our community outreach together as we begin our partnership.”
As the Official Cheese of the Buffalo Bills, Galbani will be visible to fans inside Highmark Stadium at games this season. Pizzas inside Highmark Stadium will be made with Galbani mozzarella cheese, and Galbani cheeses will be integrated into stadium concession menus. Fans should also stay tuned to Bills digital channels for a new segment featuring the Galbani brand. Additionally, Lactalis will be supporting the Buffalo Bills Foundation and strategic initiatives related to food insecurity in Western New York. Details on collaborative efforts will be announced at a later date.
“The Buffalo Bills are a pillar of the community and one of the best brands in professional sports. We’re very excited to begin our partnership together,” said Daniel Assef, vice president of marketing at Lactalis American Group. “Buffalo is a very important market for our Galbani brand. We recently launched two important initiatives from Lactalis in Buffalo for consumers, our #GottaRicottaTM campaign to show the many uses of ricotta cheese in everyday cooking and introduced our newest product, Galbani Lactose Free Ricotta. Now, as we partner with the Buffalo Bills, we look forward to continuing to enhance our presence and commitment to Buffalo.”