L Catterton, a global consumer-focused investment firm, has entered into a definitive agreement to make a majority investment in Good Culture.

"Today marks a monumental moment for Good Culture as we embark on this next phase of growth with L Catterton," said Jesse Merrill, co-founder and CEO of Good Culture. "In 2014, I realized there was massive whitespace in a stale category that was lacking innovation. Our mission with Good Culture was to modernize cottage cheese with real, simple ingredients, and redefine it as a versatile and craveable high-protein food."

An investor group led by Manna Tree has been a partner in building the brand's foundation for success since investing in Good Culture in 2022. Manna Tree plans to reinvest in Good Culture alongside L Catterton.

"Good Culture has built an extraordinary niche in cultured dairy, transforming a once-dormant corner and making cottage cheese into one of the most exciting and versatile items in food," said Andrew Taub, a managing partner of L Catterton's Flagship Fund. "The brand's authenticity, product quality, and strong consumer resonance create a compelling opportunity to scale the business further, while preserving what makes Good Culture distinctive."

The majority investment will enable Good Culture to increase its production capacity and accelerate growth initiatives, ensuring the brand can meet increasing demand from retail partners and make its products more accessible to consumers across the country. A Certified B Corp, Good Culture will continue to adhere to the highest standards for product quality, employees, communities, and the environment as it enters this next phase of growth.

"We're exceptionally proud of the work we've accomplished with Jesse and the Good Culture team in four years of rapid growth," said Gabrielle (Ellie) Rubenstein, co-founder and managing partner at Manna Tree. "As the health and wellness sector continues to grow with heightened interest in protein and clean-label products, Good Culture has emerged as a clear leader in the consumer movement towards better-for-you brands. We're excited to see what Good Culture and L Catterton will achieve together to unlock further growth and bring Good Culture products to more consumers."