Clover Sonoma refreshed its packaging and also announced an Augmented Reality (AR) farm tour featuring its beloved mascot, Clo the Cow.

This is the first packaging update in nearly a decade, and it’s more than just a makeover. The modern, vibrant design brings new life to Clover Sonoma’s milk, cream, butter, cottage cheese, cream cheese, and sour cream, signaling the brand’s premium quality and farm-fresh heritage, while engaging shoppers in a fresh, playful way.

But the excitement doesn’t stop at the shelf. With a simple scan of the QR code on Clover’s new cartons, consumers unlock a cutting-edge AR experience that transports them directly to a virtual Clover Sonoma farm. Families can:

• Meet Clover’s trusted family farmer partners
• Interact with cows and learn about sustainable dairy practices
• Snap selfies with Clo the Cow
• Enter to win exclusive Clover Sonoma prizes

The new packaging also reflects Clover Sonoma’s ongoing leadership in sustainability. Each redesigned carton includes an upgraded lining made from renewable, plant-based plastic derived from non-GMO sugarcane, layered with Forest Stewardship Council (FSC)–certified paperboard. This change doubles Clover’s annual use of renewable cartons — from 5 million to 10 million — while replacing 100,000 pounds of petroleum-based plastic with planet-friendly alternatives. These renewable milk cartons are recyclable at participating facilities throughout California. 

“We are always looking for ways to connect with our consumers while staying true to our values,” said John Coletta, CEO of Clover Sonoma. “Our bright, modern packaging tells our story of heritage and quality while pointing to our future—whether through sustainable materials or breakthrough digital experiences like our AR farm tour. We’re bringing the joy of Clover to life in a way that’s fun for families and meaningful for the planet.”

With its dual launch of bold packaging and first-to-market AR technology, Clover Sonoma continues to raise the bar for what a dairy brand can be—blending innovation, engagement, and environmental responsibility in every carton. Clover Sonoma products can be found throughout California at major grocery, natural and independent retailers.