Danone North America tapped Global Icons to lead its U.S. brand licensing initiatives.
Danone has a mission to bring health through food and lifestyle to as many people as possible with their brands including Danimals, Horizon Organic, International Delight, Light + Fit, Oikos, Silk, So Delicious Dairy Free, HappyFamily Organics (HappyBaby, HappyTot, HappyKid, HappyMama) and Two Good.
Global Icons will work with these brands to identify and secure strategic licensing programs within food/beverage, non-food, and experiential categories along with marketing collaborations.
"After a thorough agency review, we are excited to welcome Global Icons as an extension of our team," said Linda Bethea, head of marketing, COE at Danone North America. "Their imaginative ideas to extend our brands into culture and new categories—coupled with their comprehensive licensing strategies—promise to fuel growth."
For more than 20 years, Global Icons LLC has continually increased consumer loyalty for some of the world’s top trademarks, expanding the consumer base of its clients through the creation of new products and distribution channels. Clients include Hostess Brands, Turtle Wax, Dickey’s Barbecue Pit, Betty Boop, United States Postal Service, Vespa, Colgate-Palmolive, among others.
“We are thrilled to be working with Danone’s stable of well-known brands and to help them innovate through strategic licensing programs, “ said Bill McClinton, president of Global Icons.