Rich Products is announcing a new partnership with Baileys at the 2025 International Dairy Deli Bakery Association (IDDBA) conference.

“This year marks a special IDDBA appearance for Rich’s, as we’re celebrating our 80th anniversary as a family-owned food company,” said Alvino Battistoni, senior vice president, In-Store Bakery & Deli Division, Rich Products. “Innovation has always been at the heart of who we are, dating all the way back to 1945 when our founder invented the world’s first non-dairy whipped topping. We’re excited to showcase some of our newest innovations at IDDBA this year, from new products and solutions to the unique ways we’re leaning into digital technology, all to help bakeries stay ahead, deliver on the latest consumer trends and drive growth in today’s rapidly evolving marketplace.” 

Rich’s is teaming up with Baileys to shake things up and put a fresh twist on the classic Irish Cream flavor, with a lineup of products including:

• Baileys Irish Cream Ice Cream Cake: Chocolatey, creamy, and coffee-kissed: this alcohol-free ice cream cake swirls indulgent chocolate into every bite and tops it all off with smooth coffee icing and chocolate shavings.
• Baileys Irish Cream Cheesecake (6” & 3.25 oz slice): Creamy, dreamy, and just for grown-ups: this non-alcoholic Baileys Irish Cream–flavored cheesecake combines New York–style richness with a chocolatey crust and drizzle for the ultimate treat.
• Baileys Baked Cookie (6-pack) and Cookie Dough (2.5 oz): A fusion of rich chocolate and the unmistakable taste of Baileys Irish Cream, this soft, chewy cookie offers a perfectly indulgent experience in every bite.
• Baileys Irish Cream Tres Leches Soak: Authentically crafted in Mexico, Tres Leches Soak infused with the smooth, indulgent flavor of non-alcoholic Baileys Irish Cream, brings traditional Hispanic desserts to life, helping consumers create irresistible cakes, parfaits, and more with less effort and more authenticity.
• Baileys Irish Cream Bettercreme (9” pail): Rich’s famous Bettercreme: now infused with non-alcoholic Baileys Irish Cream, it offers an indulgent twist that’s perfect for elevating donuts, cakes, parfaits, cookies, and more.