Lifeway Foods Inc. unveiled new probiotic salad dressings and conventional whole milk kefir flavors at Natural Products Expo West at the Anaheim Convention Center in Anaheim, Calif., March 4-7.

Expo West visitors were among the first to see the new probiotic items, indulge in creative recipes including kefir parfaits, and sample a variety of sweet and savory farmer cheese appetizers which showcase the brand’s versatility, protein content and flavor, the company says.

The Morton Grove, Ill.-based company's recently released Lactose-Free Flavor Fusions and Probiotic Smoothies + Collagen were also highlighted.

"At Lifeway, we've always been driven by a passion to thoughtfully craft products that nourish both body and mind and satisfy developing consumer demands, and the interest in kefir continues to grow thanks to the groundbreaking research linking fermented milk products and the decreased incidence of certain types of colorectal cancer," said Julie Smolyansky, President and CEO of Lifeway Foods. "As pioneers of kefir and cultured dairy in the U.S., it is crucial that we lead innovation in the dairy aisle. Our newest offerings have a mixture of on-trend ingredients, along with fusion flavors and combinations never seen before, which research shows resonates with Gen Z and Millennial shoppers.”

Available in Plain, Peach, Strawberry Banana and Mixed Berry, the whole milk kefirs contain 30 billion colony-forming units (CFUs), 12 probiotic cultures and 10 grams of protein and are available nationwide in 32-ounce bottles. Lifeway's new line, Kefir Dressing contains 10 grams of protein and fermented live and active probiotics. It is available in 8-ounce bottles in four flavors: Seemingly Ranch, Green Goddess, Dreamy Caesar and Avocado Chipotle.