"We are thrilled to introduce ProPack Snack, an innovative product that reflects our commitment to providing high-quality dairy options that cater to modern consumers’ lifestyles," said Matt McClelland, CEO/executive vice president of Prairie Farms, and Rick Beaman, president of Hiland Dairy. "Whether you’re looking for a post-workout snack or a satisfying mid-day boost, ProPack Snack delivers protein-packed goodness without compromising on taste."

 With a shared dedication to quality and sustainability, Prairie Farms and Hiland Dairy have leveraged their combined expertise to bring ProPack Snack to market in an exciting, consumer-focused launch. The official launch of ProPack Snack will be supported by an integrated marketing campaign of both brands, including in-store promotions, consumer giveaways, social media influencer partnerships, and digital outreach to engage consumers with inspiring ways to incorporate the product into their daily routines.

ProPack Snack will be available at select grocery retailers, convenience stores, schools, institutions, and foodservice outlets beginning in February with expanded distribution planned throughout 2025.