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    Dairy Foods & Beverages

    Conagra to feature GLP-1-friendly label on Healthy Choice products

    HealthyChoiceLogo.png
    December 17, 2024

    Conagra Brands' Healthy Choice line will feature an "On Track" badge on 26 select items, indicating that the products are high in protein, low calorie, and a good source of fiber, which make these items "GLP-1 friendly." Healthy Choice is the first major food brand to call out "GLP-1 Friendly" on the package, according to Conagra.

    These labels can be found starting in January.

    "The badge is designed to help consumers easily identify nutritious and convenient options that suit their dietary needs. Whether you're using GLP-1 medications, transitioning off them, working toward natural weight management, or simply focused on maintaining a healthy lifestyle, these products are tailored to meet a variety of needs," Conagra said.

    "The increased use of GLP-1 medications presents an exciting opportunity to support Americans managing diabetes and weight loss, as well as those seeking to lead a healthier lifestyle," said Bob Nolan, vice president, Demand Science at Conagra Brands. "Our 'On Track' badge reflects our commitment to providing accessible, healthy meal options tailored to their needs."

    "Healthy Choice has always been a leader in nutritious frozen meals," said Jill Dexter, Vice President & General Manager, Single Serve Meals at Conagra Brands. "This new on-pack label builds on that legacy and is the latest in a long line of ways the brand has evolved to deliver modern health, providing consumers with clear guidance and trusted meal options."

    Healthy Choice Café Steamers and Simply Steamers are available at major retailers nationwide, including Walmart, Target, Kroger, and Albertsons, as well as online at Amazon.com and Walmart.com. While new packaging will begin rolling out in January 2025, availability may vary by location.

    KEYWORDS: weight management

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