Breyers touts CarbSmart as "Anti-Aging Cream"
Breyers is proposing a new kind of "Anti-Aging Cream." This is not a normal anti-aging cream. Instead, it is Breyers CarbSmart.
With only 3-5g net carbs and 60-150 calories per serving, Breyers CarbSmart offers a better-for-you indulgence that doesn't sacrifice the taste our fans of all ages know and love, the company stated. It also welcomed back multi-award-winning actress and singer Bernadette Peters for its campaign.
"I'm absolutely thrilled to be partnering with Breyers again after more than 30 years," Bernadette Peters shared. "The message behind Breyers CarbSmart "Anti-Aging Cream" truly resonates with me and I'm so inspired to remind everyone that aging well isn't just about what you see in the mirror, but about what you can do to help yourself feel younger, and that includes enjoying life's simple pleasures."
"Breyers brings people together at every life stage," said Bentley King, U.S. Head of Ice Cream Operations at Unilever. "There was no one better than Bernadette Peters to help us remind people to enjoy life's smaller moments and simple pleasures, like eating a scoop of Breyers CarbSmart with loved ones."
More than 83% of Americans 55+ say eating their favorite sweet treat, including frozen dessert, makes them feel more youthful than getting rid of wrinkles, Breyers stated.1
1 Breyers CarbSmart Young At Heart Index | Online survey conducted by GWI in the USA in April 2024 with 1,000 Americans.
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