Amcor’s designers and product engineers are known for their innovative problem-solving and ability to create features consumers and brands want – especially in a world that’s increasingly focused on responsible packaging. The bottle concepts featured in the Bottles of the Year program highlight eye-catching designs that cater to evolving consumer preferences and incorporate the latest technology in polyethylene terephthalate (PET) plastic to deliver a more responsible packaging choice.

A collection of five bottle designs, the Bottles of the Year are ready to be refined for commercialization. The designs highlight stand-out innovative packaging opportunities for brands in the beverage, spirits & wine, food & dairy, home & personal care, and healthcare industries. In addition to the specific design attributes, this year’s bottles have been thoughtfully created to deliver on key consumer trends including empowerment, simplification, value, identity and connection.

“The bottles featured in this inaugural release were designed to address some of the most pressing customer and consumer concerns,” Patcheak added. “For example, the bottle designed for the beverage segment is for our hot fill customers who have been waiting for a rib-less option all enabled through Amcor’s PowerPost base technology. Our spirits & wine bottle features Quantum technology in a 375 ml Nordic shape. Our designers carefully crafted a bottle for both customers that is easily distributed in multipacks thanks to a unique inner-locking design feature.”