As we move further from the COVID-19 pandemic, it would be fair to expect a decline in private-label sales.
Not so fast. Private label and co-packing continues to remain strong and probably will not slow down any time soon. The overall U.S. private-label market grew nearly 5% (or $10 billion) to $236.3 billion in 2023 compared to the prior year, according to the Private Label Manufacturers Association (PLMA).