“This is an exciting partnership for our beloved I Love Ice Cream Cakes portfolio,” said Jessica Stainsby, senior product manager, Ice Cream Cakes Category, Rich’s. "Our team is always looking for ways to deliver greater value to customers and consumers, while further strengthening our position as the leader in the retail ice cream cake market. This new Funfetti Ice Cream Cake is just one example of our dedication to innovation, offering products that serve as the foundation for celebrating all of life’s special moments – big or small.”

Made with birthday cake-flavored vanilla ice cream, classic Funfetti cake, whipped icing and colorful sprinkles, each round Funfetti Ice Cream Cake serves up to nine people and retails for around $19.99.

In addition to the new Funfetti Ice Cream Cake at grocery, the partnership between Hometown Foods and Rich’s also includes the first and only Funfetti In-Store Bakery products on the market.

“Funfetti has been helping families transform any day into a celebration for 30 years,” said Dan Anglemyer, chief operating officer, Hometown Food Co. “As a company dedicated to inspiring possibilities, Rich’s offers a broad portfolio of creative solutions and strong industry leadership that’s a great match with the Funfetti brand. We’re looking forward to creating more special moments for families through this partnership.”