Checkoff-founded GENYOUth teamed with the Dairy Council of Nevada, the NFL and other partners to increase access to and participation in healthy school meals by providing grants for Grab and Go school meal equipment packages, including milk coolers and mobile meal carts, for 73 high-need Nevada schools.
Before each Super Bowl, state and regional checkoff teams collaborate with GENYOUth and purpose-minded partners on GENYOUth’s community initiative to improve the student health and wellness experience, including increased dairy consumption. This year’s program, called Super School Meals, focused on Super Bowl host market Las Vegas and throughout Nevada.