Häagen-Dazs elevates beloved classics, highlights founders in unveiling of two new flavors
New York Strawberry Cheesecake and Vanilla Caramel Pecan reimagined for even more decadence.
Häagen-Dazs, a brand of Vevey, Switzerland-based Nestlé, unveiled two new flavors: New York Strawberry Cheesecake and Vanilla Caramel Pecan. The cheesecake flavor is inspired by Rose and Reuben Mattus, who founded the ice cream brand in 1960 after emigrating from Poland to start a new life in New York City, home to the world’s most delicious cheesecake, the company says.
Vanilla Caramel Pecan is a beloved fan favorite — known as “Pralines & Cream” in Häagen-Dazs Shops — that has been reimagined for ever-more decadence. It features creamy vanilla ice cream paired with perfectly gooey caramel sauce and caramelized toasted pecans.
The New York Strawberry Cheesecake combines velvety creamy cheesecake ice cream with a swirl of sweet strawberry sauce and soft spiced graham cracker crust pieces. It’s perfectly sweet and tart and smooth, honoring the N.Y. style cheesecake.
“Our two new, original ice cream flavors New York Strawberry Cheesecake and Vanilla Caramel Pecan are certain to become consumer favorites in our national portfolio,” said Rachel Jaiven, head of Häagen-Dazs marketing. "The New York Strawberry Cheesecake flavor is a special new flavor, we like to think of it like a love letter to our home city of New York.”
The new Häagen-Dazs flavors follow the release of the brand’s two new snacking innovations, Chocolate Cookie Crumble and Dulce de Leche bars, in addition to a mini version of its popular Vanilla Milk Chocolate bars.
Each new flavor embraces the Häagen-Dazs founding spirit to create the highest-quality, most indulgent ice cream as a way to inspire the world to slow down and enjoy each and every delicious second with the people they love
Available in 14-ounce pints, New York Strawberry Cheesecake and Vanilla Caramel Pecan are available at select locations for a suggested retail price of $6.49, with nationwide availability expected by April.
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