Prairie Farms adds two ready-to-drink iced coffees
Prairie Farms is expanding its presence in the ready-to-drink category with two new single-serve options in Mocha and Caramel flavors. The single-serve introduction was inspired by the success of the company's iced coffee, which has been sold in half-gallon cartons since 2013.
"Our award-winning single-serve milk lineup has consistently positioned Prairie Farms as the market leader for many years. Now, our half-gallon iced coffee has paved a successful path for new single-serve iced coffee options, allowing us to serve more coffee lovers than ever before. It delights with every sip, and we're proud to say it's made with 100% real milk," said Matt McClelland, CEO/EVP of Prairie Farms Dairy. "Our farm families work hard to produce high quality milk, and we're always looking to support their efforts with new value-added products. Iced coffee is our first new product launch in 2024, with many more to come throughout the year."
Prairie Farms Barista Style Iced Coffee in 14-ounce bottles is a convenient and affordable option for on-the-go consumers seeking an energy boost or a delightful drink, the company stated. The products will be available in thousands of convenience stores throughout America’s heartland and beyond, as well as a strong presence in grocery and mass merchandiser outlets.
Prairie Farms also announced its 10 Days of Super Prizes multifaceted campaign. During the 10 days leading up to Game Day, fans can score big by entering to win $100 dairy prize packages and iced coffee. For details, visit https://www.prairiefarms.com/gameday.
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