Tropicana introduces Tropcn, with letters ”AI” removed
Limited-edition packaging celebrates brand’s natural ingredients and no added sugar.
“Our limited-edition run of 'Tropcn' orange juice bottles represents our ongoing commitment to delivering the highest quality 100% orange juice to Americans," said Monica McGurk, CEO of Tropicana Brands Group's North American business unit. "Since 1954, Tropicana has been at the forefront, innovating ways to bring fresh-tasting orange juice from natural oranges to breakfast tables nationwide. Artificial just isn't in our DNA."
Established in 2022, Tropicana Brands Group, a joint venture between PAI Partners and PepsiCo, aims to promote new growth for its business, opportunities for its people, and to accelerate a vision to be the undisputed global leader in fresh and chilled beverages, the company says.
Tropicana Pure Premium orange juice is always made from natural oranges, picked at the pinnacle of ripeness, and squeezed within 24 hours to create 100% juice, the company notes. Additionally, the all-natural juice contains 100% of one’s daily dose of vitamin C, per serving, is a good source of potassium, with as much potassium as a banana, and a good source of folate, with as much folate as a cup of whole strawberries, it adds.
The new packaging debuted at CES 2024 in Las Vegas, but consumers could hunt for hidden bottles of "Tropcn" across participating Kroger’s family of stores nationwide and scan the QR code for a chance to win a trip to the original orange juice state, Florida.
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