Whipnotic celebrated National Whipped Cream Day on Jan. 5 by announcing it expanded distribution into more than 300 Kroger stores. This retail expansion marks a significant scale-up across 28 states for the sister-owned brand.

Whipnotic’s four whipped cream flavors are already available in stores nationwide and online.

“Kroger shoppers are food trend setters, who love quality, superior ingredients and heightened flavor; we can’t wait to see what they whip up with Whipnotic!” said Whipnotic Co-Founder and President Tracy Luckow. “A swirl of colorful whipped cream pairs perfectly with so many Kroger fan favorites throughout the store, from ice cream and cake to coffee, hot cocoa and bowls brimming with berries.”  

A simple press of the Whipnotic nozzle releases a blend of all-natural, fruit-infused color and flavor into a delicious, decadent cream for an aesthetic at-home delight right from the fridge, stated the company. This treat is KETO-friendly, gluten-free, artificial flavor-free and has only 15 calories and 1 gram of sugar per decadent serving.  

“Consumers are reimagining the role of whipped cream in their lives with Whipnotic,” said Whipnotic Co-founder and CEO Lori Gitomer. “Unlike traditional whipped cream, typically reserved for special occasions, Whipnotic has proven to be incremental to the category, embraced as a daily delight, which is why our brand is selling twice as many units, per store, per week than the category average. We’re thrilled Kroger sees the potential too. We know the sky is the limit.”

Whipnotic launched last summer and has seen exponential growth, rapidly outpacing competitors, both traditional and newcomers. This expansion more than doubles Whipnotic’s retail reach, adding availability of Whipnotic Vanilla Salted Caramel and Strawberry Swirl flavors at Kroger stores throughout Atlanta, Cincinnati, Columbus, Michigan, Louisville, Mississippi, Nashville and the MidAtlantic region. Whipnotic’s bright and colorful packaging stands out on shelf and its four mouth-watering flavors (including Brownie Batter and Peach Mango) have become fast favorites with fans who keep coming back for more.