Southeast Asia’s health-conscious consumers continue to pursue more power-packed nutrition. U.S. Dairy Export Council research shows many are unsatisfied with their protein intake, creating a growing opportunity for U.S. dairy proteins in an expanding array of innovative applications.
However, competition to provide protein to Southeast Asia is strong, and not just from dairy companies. Plant-based protein products, while still niche, are increasing, and so is misinformation, which is why the U.S. Dairy Export Council has held a series of workshops to enhance understanding of U.S. dairy proteins by customers and key opinion leaders.