While it is typically obvious when a team wins, loses or ties (although ties are a rarity in sports these days), in the commodity export world, a win depends on how you define it.
It’s tempting to argue that an increasing volume (or value) of U.S. dairy products moving to the export market is a win, but I’m not sure that is the right way to look at things. Export volume could fall for a number of products in 2024, but that is because of a tighter balance in the U.S., while we could see a little stronger exports for other products on improving global demand and better availability in the United States.