The pickleball craze is sweeping the nation. While the sport began in Washington State in 1965, the number of people playing pickleball today is skyrocketing. It grew by 159% over three years to 8.9 million participants in 2022, according to the Sports & Fitness Industry Association. Combining the elements of tennis, badminton, and ping-pong, pickleball is played on a badminton-sized 20-foot by 44-foot court in singles or doubles, inside or outside, by young and old who laud it for its social aspects and exercise benefits.
Just like pickleball is growing in popularity, health and wellness is no longer just a trendy priority; it’s a way of life. In fact, around half of U.S. consumers — a rise from 42% in 2020 — now report wellness as a top priority in their day-to-day lives.