Take a quick look at the data, and you will observe that dairy product sales across the industry have seen good year-over-year (YoY) dollar growth at retail. The dairy industry is a strong, $86 billion market in the United States, per Chicago-based research firm Circana, as tracked by the Dairy Foods’ State of the Industry coverage. Every category we cover in our annual report saw YoY dollar sales growth.
However, that inflationary watermark rose for everyone. Dairy processors have endured cost input increases due to rising prices across the supply chain, as those companies in turn face their own cost input increases. It is a vicious chain reaction. As a result, this year, it is important to look more closely at YoY unit sales increases to discover pockets of innovation and market strength.