And literally, along the marathon route, Milk created a milky white tunnel of motivation with a Cheer Squad between mile 23 and 24 - the notoriously hardest part of the course to help power runners forward when they need it most.
Milk surprised runners after the finish line of the New York City Marathon with the electrifying presence of Janelle Monáe at the Team Milk VIP Recovery Lounge. The singer-songwriter and actor helped female runners celebrate the incredible accomplishment of running a marathon with an empowering DJ set within the VIP Recovery Lounge which also featured professional stretchers from NY Stretch, compression boots, recovery gear and chocolate milk to help repair and rebuild their muscles.
Milk's on-site marathon presence in New York marked a continuation of the program's Sponsorship Tour, which started last year in New York and has continued to expand into a community of more than 14,000 Team Milk runners. From pre-race shakeout runs in Central Park led by certified run coach Alysha Flynn and Sad Girl Track Club's Izzy Seidel, expert advice along their training journey, curated race-ready gifts, and a community focused IRL expo experience, Milk provided support at every mile along the way. And literally, along the marathon route, Milk created a milky white tunnel of motivation with a Cheer Squad between mile 23 and 24 - the notoriously hardest part of the course to help power runners forward when they need it most.