Based on a McKinsey survey, most people still consume dairy, and a very small amount consume alternatives exclusively. Even though there’s been overall growth for plant-based alternatives, the market has seen recent areas of decline with consumers leaving categories, like plant-based creamers, yogurt, cheese, and ice cream.
What does this mean? Loyalty in the dairy category is mixed, with a large majority of U.S. consumers still only consuming dairy, proving its stronghold on people who purchase in this category. To further nail this point, approximately 90% of consumers do not plan to reduce dairy product consumption over the next three years.