The promotion, which runs Nov. 8 through Dec. 31, will be geotargeted around 1,162 California stores including Ralphs, Safeway, Raley’s, Mollie Stone’s, and Cardenas, among others.
The California Milk Advisory Board (CMAB) announced the return of its consumer promotion focused on holiday breakfast traditions made special with California dairy. The annual campaign – titled Holiday Mornings Mean More – debuted in 2020 and focuses on the California market.
Holiday Mornings Mean More communicates messages of family, togetherness, and the importance of celebrating time together over the special breakfast recipes we spend a little extra time on during the season. The featured promotional menu provides a turnkey solution for busy shoppers, where any of the recipes can be scaled up or down to accommodate gathering sizes. The menu includes recipes designed to be enjoyed together such as a Greek Veggie and Feta Frittata, Ricotta Churro Waffles, California Breakfast Sopes and Chocolate Chip Sheet Pan Pancakes.