California Milk Processor Board releases new campaign
To kick off the Get Real Inc. campaign, the CMPB is unveiling new video content featuring actor and comedian, Desi Banks, as Get Real Inc.’s CEO.
The California Milk Processor Board (CMPB), creators of the iconic "Got Milk?" campaign, announced the launch of a new initiative aimed at encouraging Californians to embrace authenticity and enjoy the nutritional benefits of real milk.
This campaign, named "Get Real Inc.," marks a significant departure from the digital and virtual world's ever-increasing influence and strives to bring people closer to what is real in an age dominated by technology and artificiality.