Two months ago in this column, I addressed the alleged decline of milk consumption by Generation Z, defined as those born between 1997 and 2012. According to a report, Gen Z is consuming much less milk than the national average.
I subsequently provided some reasoning for this data, as provided by MilkPEP, pinpointing some reasons why Gen Z’s purchase less milk, including being still at home with their parents, in college, or in a transitional phase of life, whereas older generations, such as millennials, are often starting families and buying for fuller households.