Hilmar Cheese Company Inc. unveiled a new company logo and brand identity, whereby it is unifying under the brand name, Hilmar.
This evolution further supports its purpose of “improving lives together” by delivering on the full nutritional and economic value of dairy.
“The new identity aligns with the company’s expanding role in the markets it serves,” said David Ahlem, Hilmar’s president and CEO. “When the company started in 1984, the founding dairy farm families were simply looking for a more equitable way to compensate dairy farmers and bring quality products to market. Now we are a leading global supplier with a passion and commitment to the future reflected in our new look.
“We’re proud of our heritage, and those core values of fairness, ethical business conduct and commitment to quality dairy products are deeply embedded in Hilmar. Our reach and impact stretch far beyond our plants,” he added.
Hilmar’s new brand identity reflects its commitment to “improve the lives of everyone we touch, including consumers, customers, business partners, employees and the communities where we live and work,” Ahlem said. “We believe we’ve just begun to tap the full life-changing power of dairy.”
The introduction of the new Hilmar brand identity also marks the integration of the company’s cheese and ingredients businesses. Ahlem said that in 2004 the company built and promoted a dedicated ingredient brand.
“Today, however, we’re well known for both cheese and ingredients. So, we want to put all our strategic thinking and investment behind one master brand,” he continued. “Whether its cheese or ingredients, our intent is to build on our heritage and find innovative, new ways to use the power of dairy to improve lives.”
The new logomark features a milk droplet that’s being split into two products: cheese and whey ingredients. The design also reflects the concepts of nature, farmland and sustainability. “We take our role as stewards of the land and environment seriously,” Ahlem said. “This new brand reflects our commitment to investing in technologies and processes that reduce our carbon footprint and make efficient use of all our resources.”
The new logo went live on the company website July 12.