It's officially summer, which means Bruster's Real Ice Cream, makers of 150 flavors of premium, handcrafted ice cream, Italian ice and sorbet, is preparing for their favorite month of the year — National Ice Cream Month in July.

Local Bruster's locations around the country are gearing up for a July full of celebrations that include grand openings, new ice cream flavors, and summer traditions for the whole family. To mark the occasion, Bruster's will be running a special sweepstakes The Bruster's Real Ice Cream SWEET-stakes via their website at, effective July 1. Ten lucky winners will receive free ice cream for an entire year (a $300 value).

In honor of this year's National Ice Cream Month, Bruster's is releasing a brand-new flavor. Peanut Butter Cup Overload with Reese’s, featuring Dark Chocolate Ice Cream with Peanut Butter Swirls & Reese’s Peanut Butter Cups, is the newest combination to come out of the Bruster's kitchen. To top off July's candy bar party, Toffee Bar, a smooth vanilla ice cream swirled with Heath Bar's crunchy English toffee pieces, will be offered for a limited time at participating Bruster's locations throughout the month of July.

"It's no secret that July is our favorite month," says Bruster's Vice President of Marketing Jennifer Brinker. "Coupling National Ice Cream Month with a series of new store openings across the country makes it an exciting time for the Bruster's family. We are consistently growing and doing our part to provide the best possible experience to our loyal customer base."

This summer is also proving to be a season of growth for Bruster's, which currently operates 200 independently owned stores in 22 states, Guyana and South Korea. The ice cream processor is adding eight brand-new locations over the next several months in California (Yorba Linda and Whittier), Virginia (Haymarket and Alexandria), Odenton, Md., Trussville, Al., Richardson, Tx., and Bruster's very first location in the Chicagoland market, in Aurora, Ill

As a thank you to its loyal customers, Bruster's is offering Sweet Rewards Double Points Days during the weekend of National Ice Cream Day, July 14-July 16, 2023. Those looking to join the program can still do so prior to National Ice Cream Day and take advantage of double rewards that weekend. Each new member will receive a $3 reward just for signing up. From there, earn a $5 reward for every 50 points.