Blue Bunny seeks to find "The Softest Dad in America"
Ice cream lovers can nominate the dads and father figures in their lives who really let their guard down to be a little goofy, a little funny, and yes, a little soft.
Blue Bunny is seeking to find "The Softest Dad in America. The company is celebrating its new Soft scoopables, a new take on soft serve that is easy to scoop straight from the freezer.
Launching in time for Father's Day and running through July 6, ice cream lovers can nominate the dads and father figures in their lives who really let their guard down to be a little goofy, a little funny, and yes, a little soft. These are the dads who've mastered the French braid, know how to loosen up their hips for a viral internet dance, aren't afraid to shed a tear at their child's recital, and can teach you how to throw a perfect spiral while baking a perfect cake. A soft dad knows that when he shows his soft side, the whole family has more fun.