In the juice category, a majority of subcategories experienced a drop in unit sales, consistent with many other dairy categories, according to data from Chicago-based research firm Circana (formerly IRI and NPD) for the 52 weeks ending March 26.
However, four subcategories bucked the trend. First on the list is juice and drink smoothies, which enjoyed a 59% year-over-year (YoY) dollar sales increase to $28 million, as well as 2% unit sales growth to 5.6 million. Private label was a shining star, whose sales rose by triple digits YoY to $18 million. Private label now accounts for more than half of the total juice and drink smoothie market, per Circana data.