Snickers teaming with top NFL prospect for "Bryce" Cream Bar
Mars division joining forces with quarterback, who will be selected in the first round of the NFL Draft on April 27.
SNICKERS Ice Cream, a division of Mars, is teaming with Bryce Young, widely expected to be drafted within the first five picks during the April 27's NFL Draft. The "SNICKERS Bryce Cream Bar" features the same creamy peanut butter ice cream, smooth caramel and crunchy peanuts covered in a chocolatey shell as the original SNICKERS Ice Cream bar, with a label inspired by Young.
"It's a dream come true to see a SNICKERS Ice Cream bar with my name on it," said Bryce Young. "I am beyond excited to be part of the 2023 NFL Draft alongside SNICKERS Ice Cream and can't wait to share our SNICKERS Bryce Cream Bars with fans."
Fans located in the home of this year's NFL Draft, Kansas City, Mo., as well as in Tuscaloosa, Ala., where Young played college football, will have a chance to taste the SNICKERS Bryce Cream Bar on a first come, first served basis at select locations around the cities.
"SNICKERS Ice Cream is entering the NFL space as an Official and Proud Sponsor, and there is no hotter prospect in the 2023 NFL Draft that we would rather chill out with this season than Bryce Young," said Jayesh Shah, Mars Ice Cream marketing director. "As NFL fans are on the edge of their seats this week, we'll be right there along with them, offering up a chance to chill out with their very own SNICKERS Bryce Cream Bars."
While custom SNICKERS Bryce Cream Bars are a celebratory limited-edition offering, SNICKERS Ice Cream is available in singles, 5-packs, 6-packs, 12-packs, 24-packs and pints at retailers nationwide, so ice cream and football fans alike can chill out all season long.
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