Starco Brands announced that its groundbreaking vodka-infused whipped cream shipped 61,788 cases across 23 U.S. states and to over 10,000 retailers in the critical fourth quarter of 2022. The Santa Monica, Calif.-based company is carrying its holiday momentum into 2023, with plans to aggressively expand to more states and accounts, it says.
"We knew Whipshots was the perfect holiday spirit, and clearly, our fans agreed. We are truly grateful for the speed at which consumers flocked to the brand and look forward to continuing that momentum throughout 2023," says Ross Sklar, CEO of Starco Brands.
Whipshots, a first-of-its-kind alcoholic whipped cream that’s a “party in a can,” burst onto retail shelves in February 2022, making Q4 2022 the brand's first holiday season. Consumers responded strongly, using Whipshots to top off their holiday favorites — cocktails, coffees, cocoas and desserts.
The brand's co-founder, Grammy award-winning rapper Cardi B, got things started on TikTok, teaching fans how to make her "Cardi Cocoa," a spiked hot chocolate topped with the brand's limited-release Peppermint flavor. TikTok garnered more than 30 million views, officially kicking off a new holiday tradition. The brand followed it up with more holiday cocktail inspiration under its Whip It Naughty, Whip It Nice campaign.
"Our new seasonal Peppermint flavor was a huge hit for the holidays. We have plans to unveil more great-tasting seasonal flavors throughout the year to excite our fans and help propel Whipshots sales to meteoric heights," Sklar added.
A Double Gold medal recipient in the 2022 SIP Awards and Gold medal recipient in the Los Angeles International Spirits Competition, Whipshots has 10% alcohol by volume (ABV), does not require refrigeration, and is a luxurious addition to any cocktail, dessert or party.
After first launching in California, Colorado, Washington and Florida, Whipshots also can be found in Arizona, Kentucky and Washington, D.C., along with GoPuff, BevMo, Liquor Barn and Total Wines and Spirits. The three Whipshots flavors — Vanilla, Caramel and Mocha — is available in 50-ml and 200-ml cans for a suggested retail price of $5.99 and $14.99, respectively.