Tillamook County Creamery Association launches first campaign for football's biggest game
Tillamook's "Block Jams" is running across connected TV, digital video, social, audio, and out of home.
Tillamook County Creamery Association (TCCA) is encouraging viewers of football's biggest game to turn up their snack games with Tillamook's bold cheddar slices, shreds, and blocks, all while munching along to "Block Jams," a compilation of cheddar tracks that will literally get eaters everywhere singing a cheesy new tune.
The creative campaign is the first-ever Big Game advertisement from TCCA. The spot was developed by TCCA in partnership with creative agency 72andSunny Los Angeles. "Block Jams" features three TikTok creators dropping bold and epic music tracks inspired by their favorite Tillamook Cheddar products: