Sweeteners Plus Inc. has renamed as ingredients PLUS.

The move was made to reflect growing from a regional provider of a core number of sweetening products to a national processor and distributor of liquid and dry ingredients for all sizes of food and beverage makers as well as non-food industries like pharmaceuticals. The new name — part of a rebranding campaign — mirrors the company’s expanding fulfilment capabilities and logistics for a nationwide line-up of customers.

“We’re a technology-driven, food-ingredients company and the name ‘ingredients PLUS’ represents how our technology, expertise, and elite logistics resources deliver ingredients to customers when and where they need them,” said Kyle Whitford, senior vice president of Sales for ingredients PLUS. “Our new name mirrors our growth with the industry. And keeping our headquarters in Lakeville reflects our commitment to the Rochester area.”

According to Erin Johnson, vice president of Organizational Strategy and Development for ingredients PLUS, the company’s new name also “signals a purposeful pivot for our business; we’re committed to our long-time customers and services, but we’re diversifying and broadening what we bring to market.” 

As the diet and environmental concerns of consumers have changed, the traditional range of products offered by food and beverage makers has evolved, too. In response, ingredients PLUS has grown to supply ingredients including edible oils, organic sweeteners, non-GMO products, Fairtrade offerings, and environmentally friendly packaging.

 “With our expanding product lines, logistics arm, and facilities, we’ve grown into the name ingredients PLUS, which encompasses all we can do for our customers,” adds Whitford.