Company will sponsor Bilicki during the NASCAR Xfinity Series races at Watkins Glen Raceway.
Sargento Foods Inc. has partnered with NASCAR driver Josh Bilicki. Sargento will sponsor Bilicki during the NASCAR Xfinity Series races at Watkins Glen Raceway in Watkins Glen, N.Y., on Aug. 20.
During a NASCAR race on July 2 at Road America in Elkhart Lake, Wis., an incident occurred that resulted in Bilicki's car carrying Sargento branding through the race. This unexpected collision, without injury, prompted this partnership, bringing the Wisconsin-based company and racecar driver together. Bilicki and Sargento will be joining forces and surely making their home state of Wisconsin proud at the upcoming race.