FMCG Gurus consumer insights show that across product categories, consumers have increased their consumption of dairy products over the last two years. Yogurt-based products have had the most significant increase. This could be consumers associating yogurt with being good for the gut as it is a product category associated with probiotics.
There has been a significant increase in the proportion of consumers who turn to plant-based products on at least a weekly basis, with the biggest jump being within the oat milk category. This aligns with the trend of the growing proportion of consumers who say that they are following a diet based on the avoidance or moderation of animal products, with most of these individuals identifying as flexitarian.