Ingredion EMEA launched "Taste Sweet Liberation," a new campaign that the company says showcases how its portfolio of sweeteners and texturisers enable food and beverage formulators to meet the growing consumer demand for reduced-sugar products, improve Nutri-Score and align with government health initiatives such as HFSS, all without compromising on taste or texture.

Ingredion’s Taste Sweet Liberation campaign hub invites manufacturers to request a tasting kit to sample an array of on-trend reduced-sugar products containing solutions from its extensive range of sweeteners and texturisers which provide the same sweet taste and indulgent textures consumers know and love but with less sugar and fewer calories. 

The interactive hub also contains a wealth of engaging and educational content for manufacturers committed to reducing sugar, including a consumer research informed infographic detailing the latest trends in sugar reduction and consumer preference for more ‘natural’ ingredients in reduced-sugar products. Additionally, the campaign hub hosts an educational video series which explores the different challenges posed when formulating sugar reduced products including how the latest stevia-based solutions are advancing formulation possibilities across all applications to develop reduced-sugar foods and beverages..

“The health and wellness trend continues to prove a key driver for consumer purchasing and consumption habits in EMEA, with natural ingredients and limiting sugar consumption two of the most important consumer dietary considerations," Helen Hook, Sugar Reduction and Specialty Sweeteners Lead EMEA at Ingredion, says. "However, while sugar reduction is a macro trend that’s undoubtedly on the rise, taste cannot be sacrificed. Today’s health-conscious consumers are searching for the same sweetness and texture they experience in full sugar products but with less sugar and fewer calories. But it takes more than sweetness to meet the growing demand for reduced-sugar products that deliver the perfect taste, texture and healthier appeal."