CMAB, Latina singer-songwriter CRYS partner to launch first-ever record made of cheese
The partnership kicks off the release of California Freestyle music track, ad campaign.
California Freestyle, the first-ever music record made of California cheese, launched on April 1, along with a free consumer download of the featured track that celebrates all things California and California dairy. California Freestyle, a collaboration from the California Milk Advisory Board with Latina singer-songwriter CRYS, captures the intersection of California music and delicious, sustainable dairy in its rarest form — a playable record made from a wheel of real cheese from the Golden State. California Freestyle is a core element of Real California Milk’s new advertising creative, Tracy, Calif.-based CMAB said, and is currently available to download and stream on Spotify, Apple Music, iTunes, Pandora and YouTube Music.
“To Live in the Golden State is an active, cultural experience, both physical and emotional, where we embrace everything that makes this state so special and we nourish ourselves with delicious, comforting food made with Real California Milk,” said John Talbot, CEO of the CMAB. “California Freestyle is more than a song, it’s a visual celebration of diverse people, individuality, iconic destinations and food. It’s the rich and vibrant lifestyle and mindset of living in the Golden State.”