White Plains, N.Y.- and Broomfield, Colo.-based Danone North America launched Activia+ Multi-Benefit probiotic yogurt drinks. The drinks are packed with billions of live and active probiotics to help support gut health, plus are an excellent source of vitamin C, vitamin D and zinc to support the immune system, the company says.
"At Danone, we know good gut health is the gateway to a variety of health benefits and overall well-being," said Kallie Goodwin, vice president of family and wellness brands, Danone North America. "We also know that consumers are becoming increasingly interested in both gut health and foods that help support the immune system. Our new innovation, Activia+, comes at the perfect time as, now more than ever, people are turning to functional foods and products for the extra support of their gut and immune system."
The new drinks have 9 grams of sugar and 70 calories, Danone North America says. They are available in three flavors: Strawberry, Peach and Raspberry.
To bring to life the added benefits of the nutrients in Activia+ for immune system support, the brand launched a new creative campaign titled "A+ Feels." The campaign — geared toward younger generations of consumers interested in proactive health and a continuation of the Activia "A to Z" campaign from July 2020 — features catchy rhythmic music with scenes of diverse women feeling full of life — from family and fitness to work and love, the company says.
Activia+ is available in 3.1-fluid-ounce bottles and is available at select retailers nationwide, including Kroger, Publix, Stop & Shop, Target and more, for $4.59 per six-pack.