In 2021, 72% of consumers were trying to limit or avoid sugar entirely, according to a survey by the International Food Information Council (IFIC). Consuming less sugar will likely remain a key consumer goal in 2022.
Another 2021 IFIC study found that consumers look to the ingredient legend and the Nutrition Facts panel as sources of information — more so than claims. However, IFIC found that “no artificial sweeteners” was the most influential claim.