Perry’s Ice Cream Company Inc., Akron, N.Y, says it launched Hey-Ey-Sundae! — a new flavor that blends nougat ice cream with salty caramel swirls and brownie dough pieces. It is the latest creation in Perry’s longstanding collaboration with the Buffalo Bills. The new flavor also kicks off a charitable partnership with the Buffalo Bills Foundation.
According to Perry’s, the flavor’s name is inspired by the Bills’ “Shout” fight song, the iconic anthem that unites generations of Bills fans. The offering is available in 1.5-quart cartons at retailers across Western New York, Central New York and Erie. Pa., including most Tops Markets, Wegmans, Dash’s, Shurfine and Country Fair locations. It will also be available at participating Perry’s scoop shops across these regions.
Perry’s says it is the official ice cream of the Buffalo Bills, and Hey-Ey-Sundae! is the fourth co-branded flavor created by this partnership, following Brownie Blitz (2008), Rockpile to the Ralph (2009, the Bills’ 50th Anniversary flavor) and Sundae at the Ralph (2016).
“Hey-Ey-Sundae! celebrates our hometown team and honors the tradition of fan-favorite Brownie Blitz,” says Perry’s President and CEO Robert Denning. “While brownie dough pieces are still included, we’ve given this flavor a fresh take, with a nougat base and salty caramel swirls for a salty-sweet game day (or any day) indulgence.”
A portion of the proceeds from every sale will be donated to the Buffalo Bills Foundation, which is dedicated to preventing child hunger, increasing access to nutritious food for families and supporting healthy eating in the Western New York region. Perry’s says it also made an additional $5,000 donation to the foundation on Giving Tuesday.
“Perry’s Ice Cream has been a valued partner of the Bills for more than 25 years,” says Buffalo Bills senior vice president of business development, Dan Misko. “Perry’s is constantly working to create flavors that connect our fans in unique, delicious ways, benefiting our community in the process. We are proud to have Perry’s as the Official Ice Cream of the Buffalo Bills.”