Dairy Farmers of America launches ‘Fuel Their Drive’ promotion
The promotion, with 13 of the cooperative’s regional farmer-owned milk brands, will award $1 million to high school athletic programs across the country.
This fall, Dairy Farmers of America (DFA), along with 13 of its regional farmer-owned milk brands, said it is helping to fuel school athletic programs with the launch of its first-ever Fuel Their Drive promotion. The promotion will award $1 million to high school athletic programs across the country, simply by purchasing milk from one of the Kansas City, Kan.-based cooperative’s participating brands.
Fuel Their Drive will give shoppers who purchase milk from one of 13 select DFA regional brands a chance to help local high schools win a portion of $1 million that will be awarded to high school athletic programs in those communities that the brands’ serve, DFA said. More than 250 grants ranging from $1,000 to $10,000 will be awarded across 13 of DFA’s brand communities in 26 markets. Dollars may be used to update a sports field, revamp the school gym, to purchase much-needed athletic equipment or to support whatever the athletic department’s greatest need is.