A quick glance around any major retailer would reveal plant-based brands positioned as alternatives across all major dairy categories. What used to be seen by many as a fad has clearly gained some legs.
“It’s becoming a megatrend. Not a fad,” notes Richard Graeter, president and CEO of Cincinnati-based Graeter’s Ice Cream Co. He says that while he’s witnessed fads come and go within his ice cream category, dairy alternatives seem here to stay.