International Delight partners with Bob the Drag Queen
The nondairy creamer brand said the partnership aims to spark self-expression in unexpected ways.
The past year has ushered in a new, virtual normal that has many people clamoring for opportunities to express themselves. “In the spirit of finding creative ways to express yourself fully and authentically” — International Delight, a brand of White Plains, N.Y.- and Broomfield, Colo.-based Danone North America that is known for celebrating uniqueness through flavor — said it is partnering with comedian, actor and champion of self-expression Bob the Drag Queen. The partnership aims to inspire fans to turn routine moments into celebrations of their truest selves — even through a digital screen.
“We know that self-expression can come in small but impactful moments, like adding the perfect amount of your favorite creamer to your coffee, or big moments, like taking the stage,” said Leora Kelley, senior brand manager for the International Delight nondairy creamer brand. “We’re thrilled to partner with Bob the Drag Queen, who celebrates expression in many forms, to help fans bring those moments to life when we’re often only getting a neck-up view of our friends, family and coworkers.”