Checkoff-led Earth Day communications focus on dairy’s sustainability efforts
DMI said it will showcase tangible examples of real environmental progress being made on farms and throughout the dairy supply chain.
Dairy farmers’ longstanding commitment to the environment and their stories of stewardship are taking center stage for Earth Day communications strategies led by the checkoff. Following Earth Day on April 22 and continuing into May, Rosemont, Ill.-based Dairy Management Inc. (DMI) said it will showcase tangible examples of real environmental progress being made on farms and throughout the dairy supply chain.
“At a time when the environment only continues to increase in importance with consumers, the great news is dairy has a solid story to tell that many people aren’t aware of,” said Marilyn Hershey, a Pennsylvania dairy farmer and chair of DMI. “We have made progress and we have made commitments, and we continue to embrace new technologies that show how much we are dedicated to the health of the planet. Earth Day is dairy’s moment to shine.”