Clio Snacks, Piscataway, N.J., said it continues to shake up the refrigerated bar category with the introduction of Clio granola and yogurt parfait bars. Combining Clio's signature creamy Greek yogurt with a layer of crunchy granola, Clio transforms the traditional parfait into a craveable, ready-made refrigerated bar perfect for a convenient breakfast, satiating snack or better-for-you dessert.
The new offerings also are an opportunity for Clio Snacks to open up its customer base beyond its core consumers of women, said Rachel Moore, vice president of marketing of Clio Snacks, at an event. She’s seen the bars attract more men, for example.
The bars are available in two flavors — Strawberry wrapped in yogurt and Coconut wrapped in chocolate — and packed with 10 grams of protein. According to Clio Snacks, Clio granola and parfait bars will delight new consumers while opening up new snacking and breakfast occasions for the brand.
"Parfait is a classic offering, combining the crunchiness of granola with Greek yogurt for a delectable breakfast or snack option," said Heather Cox, chief operating officer of Clio Snacks. "For Clio, it felt like a natural next step as we continue to push the boundaries and reimagine the yogurt and bar experience. From the first bite, we knew we had a product that perfectly balances craveability with guilt-free ingredients — all wrapped in a delicious, convenient bar."
Clio granola and yogurt parfait bars meet consumer desire for healthier snacks. The company said the bars deliver a snack that perfectly balances indulgence with high-quality ingredients. The offerings are currently available for purchase at Whole Foods Market stores nationwide and on www.cliosnacks.com, with plans to expand distribution in June 2021.